Pink for a Cause

This October, Terranea turns pink to raise awareness, research, and support for breast cancer through Play for P.I.N.K.

Breast Cancer Awareness Month serves as a reminder of the disease that affects both women and men every year.

Play for P.I.N.K.—standing for Prevention, Immediate diagnosis, New technology, Knowledge (or PFP)—began in 1990 when Founder Laura Lassman was inspired to raise money for her friend battling breast cancer. An avid golfer, Laura urgently rallied fellow members at her local country club to play in support of the cause.

For six years, the dedicated group continued this tradition of fundraising through club sporting events until 1996 when Laura met Evelyn Lauder, founder of the Breast Cancer Research Foundation (BCRF)—a pivotal moment in her life and her small organization’s history. Their friendship flourished and led to the Play for P.I.N.K. we know today; an organization of more than 30,000 volunteers across the nation who have raised over $57 million to date for BCRF, its sole beneficiary. Thanks to underwriting from The Estée Lauder Companies’ Breast Cancer Campaign, PFP donates 100% of its proceeds to the Foundation. Other corporate partners include The Estée Lauder Companies, Penn Tennis and Tory Sport.

“Play for P.I.N.K. is an example of how a devoted community can mobilize and create dramatic change in advancing research,” said Stephanie Hamburger, Executive Director of Play for P.I.N.K. “Each event contributes to the larger mission—no gift or event is too small, because we are in this together. Every dollar makes a difference.”

What started with a single golf swing, has turned PFP to one of the Breast Cancer Research Foundation’s largest, longstanding donors. The tremendous gifts from supporters across the nation allow Play for P.I.N.K. to support 19 research projects led by 26 world-class scientists.

The passion for funding research through grassroots sporting events has expanded rapidly. PFP is currently supported by donors across 30 states through community-hosted tennis, golf, swimming events and more.

“Play for P.I.N.K. started more than two decades ago as a way for me to help my dear friend,” said Laura Lassman, President and Founder of Play for P.I.N.K. “And today, with the support of the late Evelyn Lauder and BCRF, we are directly involved in funding breakthroughs that may affect those with breast cancer around the world.”

As PFP’s sole beneficiary, BCRF’s mission is to raise critical funds for research. BCRF is the largest private funder of breast cancer research worldwide, and the highest-rated breast cancer organization in the United States. BCRF and PFP have created a remarkable synergy of working toward scientific advancements.

The researchers funded by PFP have become an integral part of the organization’s family. Each Play for P.I.N.K. dedicated researcher is chosen by BCRF’s esteemed Scientific Advisory Board; the idea of funding “people not projects” in order to honor the flexibility of the ever-changing research climate is integral to success.

With each event, Play for P.I.N.K. moves closer to the end of breast cancer as we know it. By funding hours in the lab today, we are taking crucial steps toward life-saving discoveries tomorrow.

For more information or to become involved, visit